Marketers may anticipate a bright future for email since email users are growing, newsletter signups are rising, and email marketing is predicted to increase rapidly. Plus, it still has the greatest ROI of $42 for each marketing dollar spent!
As long as you keep your subscriber list and email content clean, you, too, can reap the benefits of these impressive email marketing stats. You may maximize your return on investment by deleting email deliverability red flags before sending.
It’s time to conquer your fear of email marketing by following this five-step checklist. You’ll be able to provide a better experience for your clients, which will lead to a larger email list.
The first step is to go over your list and review your subscribers.
The first step to making your email marketing successful is to make sure you have enough subscribers. Remove users from your mailing list who aren’t interested in receiving your emails, and then segment your list to send more relevant messages to those that are.
Your email list needs to be checked.
When was the last time you looked at your email list? It’s easy to get caught up in the numbers and forget that quality is more important than quantity. Your sending reputation will take a hit if you continue to contact cold subscribers!
Over time, you’ll see a shift in the quality of your subscribers. Some people may switch to other newsletters, while others will designate your emails as spam because they are annoyed. Some emails are soft bounced by spam filters, while others are hard bounced owing to incorrect email addresses. This is exactly why it is important to use the best email validation services in order to avoid ending up in the spam folder.
Write catchy subject lines.
Getting readers to open your newsletters is the next stage. You’ve put in a lot of time and effort to improve your email. As a result, your subject line and preheader content must grab the reader’s attention in order to stand out from the competition.
It’s a good idea to go through the substance of your emails.
In the email newsletter checklist, this is the most important item. The content of your email might cause deliverability red flags that prohibit it from being delivered. Customers and your business might suffer as a result of poor editing and typos.
Abide by email regulations
Email subscribers from the European Union (EU) and the United States are likely to be on your list. If so, you will be subject to international email rules such as the GDPR and the CAN-SPAM Act.
European Union citizens have more control over their personal data and how it is used by others under the GDPR. Individuals have the right to delete and download their own data, receive a personal data report, and be alerted when their data has been breached.
The CAN-SPAM Act prohibits the use of email headers or subject lines that mislead individuals in the United States. Emails should contain a postal address so that recipients may unsubscribe, like The Hustle’s newsletter.
Take a look at your computer’s hardware and software.
Finally, after all the discourse, it’s time to conduct some real-world testing. Make that your emails are delivered and presented appropriately across various ISPs, devices, and browsers by using this tool.